Ronald Mc Donald HousePeninsula Associates is supporting My New Red Shoes, an organization working to improve the educational experience and quality of life for children in need, with a shoe collection drive this holiday season! My New Red Shoes provides children with a pair of brand new athletic shoes and the opportunity to shop for school clothing. We have pledged to donate at least 100 pairs of new shoes (or the cash equivalent valued at $25/shoe) this holiday season. For those interested in joining us, there are three ways to participate:

  1. Select a shoe ornament from one of our offices to purchase a specific item to donate.
  2. Drop off a new pair of shoes to one of our offices. Please see guidelines below.
  3. Donate online at or access our amazon wish-list at:

Collection bins will be available at our Menlo Park, San Mateo, San Jose, and Santa Cruz offices November 13th through December 15th, 2017. Thank you and happy holidays from all of us at Peninsula Associates! 

My New Red Shoes

Please note: My New Red Shoes can only accept brand new athletic shoes with rubber soles, laces and/or Velcro children size 8 to adult size 12. Solid black and white shoes are preferred but colors and patterns are also accepted. Please NO used shoes, open-toed shoes, dress shoes, boots, slip-ons, flats or cleats. They discourage donations of blue or red shoes due to strict color restrictions at some schools.

holiday tree

Thank you and happy holidays from all of us at Peninsula Associates!